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REPUTATION EDGE
MARCH DANCE
EVENTS WEBSITE WITH 129 EVENTS IN 31 DAYS
March Dance is a Dance Festival for independent dance artists that runs in Sydney every Year. The website uses MOBLE widgets to let artists sell tickets directly through their profile, or link to the venue's booking website.
The Story
After its cancellation in 2021, due to Covid19, March Dance was back in 2022 with a brand new website designed and built by MOBLE.
The Villain
With Covid19 restrictions still in place in January 2021 there was once again an uncertainly around the viability of hosting the festival for both the venue, artist and the attendee. This was a potential administration nightmare for the March Dance team with the cancellation of March Dance 2021 still fresh in their minds.
The website would need to offer flexibility to both the Artists and the Venues to post event dates and be nimble in how tickets would be sold.
The Hero
Unlike most CMS platforms, a MOBLE website doesn't lock down templates in to fixed automations and check out flows. The way that each venue wishes to transact tickets can be customised specifically, allowing users to decide if they would like to sell tickets directly via the March Dance website, link to the venue website, or link to a booking platform.
Tickets for each event can be removed, or marked as sold out, while still displaying the event dates on the page, across site widgets and in the Calendar.
Each event ticket has a QR Code allowing for simple Event Day check-in validation/admission. The venue simply scans the customers QR Code on the ticket and the ticket is marked as 'Redeemed'.
"Alongside the entertainment and music industry, Sydney's independent dance community has gone through many challenges during the past two years. March Dance Festival is a celebration of our sectors's continued perseverance, and thanks to MOBLE's in-kind donation and the powerful flexibility of the CMS, we've been able to rise above these challenges to resurface stronger than ever in 2022"
The Happy Ever After
The March Dance 2022 Website was successfully launched with multiple venues quickly selling out tickets.
Following the event, event pages will showcase video and image galleries as an archive for visitors to return and enjoy.
The website is all ready set for 2023. With more Artists and Venues now aware of the QR Code ticketing and admission potential of the website. 2023 will use MOBLE's ACQUISITION CREDITS and SMS AUTOMATION to fully enhance the tools of the website by offering Vouchers, Cross Selling, Event Tickets and Event Merchandise in the Shop.
MORE THAN JUST A WEBSITE
How can your business experience the power of MOBLE?
MOBLE is more than just a website, merging the gap between Instore and Online, to bring a personalised custom experience with the goal of increasing your transaction value, and increasing return visitors. The two most important sales metrics of your website. With MOBLE, your website is in your customers pocket wherever they are, they are only ever an SMS notification away.
It's now time to get inspired and see how you can change your customer experience with MOBLE. Check out Sally's user journey through a Virtual Venue.
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Thanks for reading this case study. We'd really love to make your business an online success. Please ask to speak with me today, and we'll happily provide you with a free quotation.
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