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DIRTYFEET
2024 NOT FOR PROFIT AI WEBSITE
MOBLE won the Australian Web Awards for DirtyFeet in 2014. Now, in 2024, it was time for a redesign to support DirtyFeet's 10-year anniversary and introduce an online shop for Donations, Event Tickets, and Merchandise sales. The expectations were high and the pressure was on to deliver a new website design that was equally as stunning.
Custom Web Design with 24 designer made Drag and Drop Layouts for the client to mix and match.
Online Store. Merch Store with an AI Shopbot to suggest products. Donations in both Shop and Payment Forms.
AI Chatbots. Turnkey out of the box MOBLE AI Chatbot was simply turned on with no prompts or chatbot flows.
Dynamic Carousels. A popular 'Netflix' style carousel was introduced to browse Events and Artists.
Anthea Doropoulos, DirtyFeet
DESIGN
With DirtyFeet about to celebrate its 10th anniversary, the brief was to reflect the company over the last 10 years and honour people who have contributed to its success as a staple Sydney performing arts not-for-profit. It was important to DirtyFeet that the design did not sway too much from the original and would use many of the same images as our first design.
TESTIMONIAL
Director
www.dirtyfeet.com.au
The team at MOBLE designed and created our entire website and we could not have asked for a better fit. MOBLE focused on the stunning dance photographs we pride ourselves on and utilised all we had to offer.
It was a privilege to work with such an experienced company who listened to our needs and created a website like no other in the dance industry. MOBLE is extremely professional and efficient and it was a pleasure working with them. I would not hesitate to recommend them.
STORE
We introduced Ecommerce to 3 areas of the business:
BOX OFFICE TICKET SALES
- Tickets can be purchased with price options for Members, Concessions, Event Dates and Raffle Tickets.
- On arrival at events guests may checkin with a QR Code, to have their ticket validated.
- A reminder SMS with link to their virtual Ticket is sent the day before each event for seamless ticket validation and checkin.
MERCHANDISE
- An online shop sales, T-Shirts and Socks
DONATIONS
- Donation can be made for fixed for Fixed Price amounts, plus the option for visitors to select their own donation amount.
ANIMATION
We created a new font by expanding the logo from the ground up. This enabled us to use the animation with any text whenever we needed. In the footer next to the Donation Form, you can see it being used for the company slogan "It's Dirty Work But We Love It" to draw attention to donations at the end of each page. We extended the logo to make an entirely new Font from scratch. By doing this we could then use the animation in any text as whenever we required it. Here you can see it used for the company slogan "It's Dirty Work But We Love It', placed in the footer next to the Donation Form, to bring attention to donations at the close of every page.
LAYOUTS
We designed 24 custom drag and drop layouts for the client to mix and match to create new pages. Whether adding new events, artists or products the content team can easily choose existing layouts or create new variants and always stay on brand.
Layouts include:
- Home
- Dynamic Events Carousel
- Events Page
- Shop Category Page
- Shop Product Page
- Donations
- Custom Menus
- Member Pages
- Testimonials
- AI Chatbots
THEME
A variation on the design was used to create the YUZI THEME which can be be used for free as part of MOBLE's Built By You solution.
The dark theme is suitable for stylish brands whether ecommerce, events, corporates or Agencies.
With such a breadth of services the website was selected as the reference website for MOBLE'S AI WEBSITE 90 MINUTE CHALLENGE, which is a rapid demo the entire MOBLE platform including Website Design, Online Store, AI Chatbots and AI Voicebots.
COLOURS
Primary Colours
#eaf600
#010101
#ffffff
Secondary Colours
#dd0072
#bf0096
#bf0096
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