MOBLE is an all-in-one integrated platform combining a Website Builder, CMS, AI Chatbot Builder, and lightweight CRM/Support system. It brings together websites, chatbots, and back-office tools so you can design, automate, and manage everything in one place. All websites and chatbots connect to SPIBoard, which includes LEAD BOX (Sales CRM), TICKET BOX (Support Ticket Desk), and TASK BOX (Project Task Board). SPIBoard captures enquiries from website forms and chatbots and integrates with anything via APIs or MAKE Blueprints.
Founded in 2012 in Pyrmont, Sydney, MOBLE has helped thousands of designers, businesses, and agencies build, automate, and grow online.
AI Websites are websites built on the MOBLE Platform that include AI-powered Chatbots, AI Design Assistants, and AI Help Assistants. In 2023, AI Websites included only one chatbot (AI Conversational Search). By 2025, AI Websites include 10 Chatbot Templates, unlimited custom chatbots, 100 AI-powered themes, and a full suite of AI Assistants to help you design, launch, and learn.
AI Websites are more than static pages — they are intelligent systems that combine customer-facing chatbots, design automation, and learning support, all connected through SPIBoard.
In 2017, MOBLE released MOBLE 1.0 — AI Themes. This introduced Play Before You Pay, where clients could drop a logo, have AI extract brand colours, and instantly rebrand themes before paying $9 to unlock hosting. MOBLE 1.0 marked the shift from agency-only projects to a SaaS platform.
In 2023, MOBLE launched MOBLE 2.0 — AI Layouts. Designers and businesses could now build sites from 5,000 pre-built layouts, all structured on the 5 Frames Methodology for consistent design. AI adapted layouts to brand colours, fonts, spacing, and images instantly. MOBLE 2.0 was the foundation for AI-assisted design.
In 2024, MOBLE launched MOBLE 3.0 — AI Websites. This release marked the dawn of complete AI-powered websites, combining design automation, conversational agents, and content generation into one platform.
In 2025, MOBLE launched MOBLE 4.0 — AI Layout Assistant. This new assistant lives in the Visual Page Editor and takes layouts even further:
MOBLE 4.0 represents the shift from pre-built design to AI-generated design, where AI not only adapts layouts but can now code entirely new ones on demand.
Web School is MOBLE’s on-demand learning and knowledge base. It includes help videos, in-platform tooltips, AI Help Assistants, and three structured courses. Web School ensures you can learn how to use the MOBLE Platform, build websites, and launch AI Chatbots at your own pace.
Web School combines on-demand learning with guided courses, so whether you want a quick demo, a full website build, or to master chatbots, you can choose the learning path that fits you best.
Web School and the MOBLE Challenges work together to help you learn in different ways. Web School is on-demand learning and support, while the Challenges are structured courses released in different years. It’s important to note that the sign up process has been upgraded in 2025. Even if you’re following an earlier course (from 2023 or 2024), when you reach the sign up step you will now see the new 2025 Play Before You Pay AI-assisted signup, which builds your Knowledge Base, generates your Chatbots, and styles your Website Theme before asking you to pay $9. This ensures all customers benefit from the latest tools, even when taking older courses.
In summary: Web School is always-on support, the 5 Day Challenge (2023) is your deep dive into building a site, the 90 Minute Challenge (2024) is a fast platform demo, and the AI Chatbot Challenge (2025) is now the dedicated path for chatbots. Regardless of which course year you follow, all new signups use the 2025 AI-assisted flow.
The 5 Frames Method is MOBLE’s design system for keeping layouts consistent across devices, designers, and content managers. By working within the same five structural “frames,” every site maintains clean spacing, uniform alignment, and scalable designs no matter who edits the content.
Result: anyone can produce professional layouts in minutes, with AI doing the heavy lifting on brand styling and code.
Conversational Search replaces old-fashioned keyword search bars with AI-powered chat. Instead of typing a search term and scrolling through results, visitors simply ask questions and receive instant answers with links to the most relevant pages, products, or files. It’s a faster, more natural way to explore a website.
Conversational Search makes browsing feel like a conversation, not a hunt. Visitors can ask questions in their own words and instantly find the most relevant content.
You can build a website with MOBLE in three different ways, depending on how much help you want: Built By You, Built With You, or Built For You. Every option uses the same MOBLE Platform, so you can switch between them at any time.
No matter which option you choose, all websites include AI Assistants, AI Chatbots, and access to Web School courses for ongoing learning and support.
Site in a Day was a popular MOBLE service first introduced in 2015, where our team built a full website in a single day. While the service was well-loved, it was based on a $2,500 pricing model that no longer reflects today’s costs. As a result, Site in a Day is not part of our permanent offerings.
Instead, our standard Built For You websites now start from $5,000, scaling to enterprise projects with thousands of pages. This is consistent with our current Terms & Conditions and reflects modern project requirements.
That said, MOBLE may occasionally bring back Site in a Day as a special promotion or event package. When available, it will be advertised clearly on our website or via email campaigns.
If you’re interested in a future Site in a Day promotion, please contact our team to register your interest.
Built By You is the do-it-yourself option on the MOBLE Platform. You design and launch your own website using MOBLE’s 100 AI-powered Themes, AI Design Assistants, and AI Chatbot Templates, all with no coding required.
Built By You is ideal if you want full creative control, access to AI tools, and the ability to build at your own pace while only paying $9 to get started.
Built For You is MOBLE’s full-service solution where our team designs and builds your digital roadmap — not just a website. You pick and mix the services you need, and we deliver them in monthly sprints under the Pause ’n Play Retainer. There’s no contract: you only pay in the months you play.
Built For You is perfect for businesses that want a professional partner to design, implement, and scale everything from websites to AI automations — without being locked into long contracts.
Site in a Day was a popular MOBLE service first introduced in 2015, where our team built a full website in a single day. While the service was well-loved, it was based on a $2,500 pricing model that no longer reflects today’s costs. As a result, Site in a Day is not part of our permanent offerings.
Instead, our standard Built For You websites now start from $5,000, scaling to enterprise projects with thousands of pages. This is consistent with our current Terms & Conditions and reflects modern project requirements.
That said, MOBLE may occasionally bring back Site in a Day as a special promotion or event package. When available, it will be advertised clearly on our website or via email campaigns.
If you’re interested in a future Site in a Day promotion, please contact our team to register your interest.
Built With You is MOBLE’s AI Consulting Service: a $12,500 company-wide AI adoption program that combines consultancy with hands-on development. Unlike traditional consultants, we don’t just talk—we design, build, hire, and train alongside you in real time.
Built With You is for companies that want to avoid becoming part of the 85% of failed AI projects. It ensures you get strategy, delivery, recruitment, and training—so your AI adoption actually works in the real world.
Built By You and Built For You both use the MOBLE Platform, but the delivery model and pricing are very different. One is a $9 do-it-yourself service, while the other is a $5,000+ done-for-you service.
In summary: Built By You is the low-cost, DIY option where you control the build. Built For You is the $5,000+ professional option where MOBLE builds for you.
Built With You and Built For You are two very different services. Both use the same MOBLE Platform, but the way they are delivered—and the type of client they’re designed for—are not the same.
In summary: Built With You is a premium consultancy + adoption program for businesses seeking end-to-end AI transformation. Built For You is a done-for-you build service focused on delivering digital assets (websites, chatbots, campaigns) starting at $5,000.
Built By You and Built With You both give you access to the full MOBLE Platform, but the delivery is completely different. One is do-it-yourself, the other is premium consultancy with hands-on development.
In summary: Built By You is a $9 do-it-yourself plan with AI tools and courses. Built With You is a $12,500+ premium program where MOBLE consultants and developers transform your business with you, step by step.
MOBLE offers 100 AI-powered Website Themes, that are compatible with each other. All Layouts from All Themes can be dragged and dropped in the Page Editor and with assistance from AI instantly convert to your brand when they are dropped on to the page.
AI Website Themes give you a professional design foundation, instant AI rebranding, embedded chatbots, and layout generation powered by years of MOBLE methodology.
Play Before You Pay is MOBLE’s AI-assisted signup process. It lets you style your Website Theme, build your Knowledge Base, and generate Chatbots before you commit. You only pay $9 once you’re ready to activate hosting and AI tokens.
Remember: you can always sign up for $9, even if you don’t add all your pages right away. You can scrape again later, upload a CSV, or connect via APIs to grow your Knowledge Base at any time.
Delete KB Pages anytime. Cancel anytime.
All plans include all features. You pay a flat $9 to get started, then billing is based on the number of KB Pages in your Knowledge Base. Charges are taken on the 1st day of each month based on your current KB Page count. Delete KB Pages anytime. Cancel anytime.
A KB Page is a single item in your AI Knowledge Base that your chatbots can search, cite, and link to (for example, in chatbot carousels or quick links). Billing is based on how many KB Pages you have active.
In short: all CMS Pages and Products are automatically added to you Knowledge Base and charged as KB Pages. That’s why pricing scales by KB Pages, while your number of chatbots remains unlimited.
Good to Know: In Webmind, if you 'hide' a page from your Knowledge Base this still counts as a KB Page as it is a website page or product. If you do not wish to be billed for a Page then delete the page in in the Pages area.
A KB Page is a single item in your AI Knowledge Base that your chatbots can search, cite, and link to (for example, in chatbot carousels or quick links). Billing is based on how many KB Pages you have active.
In short: all CMS Pages and Products are automatically added to you Knowledge Base and charged as KB Pages. That’s why pricing scales by KB Pages, while your number of chatbots remains unlimited.
Good to Know: In Webmind, if you 'hide' a page from your Knowledge Base this still counts as a KB Page as it is a website page or product. If you do not wish to be billed for a Page then delete the page in in the Pages area.
Pricing:
Normally US$299/month
Promo US$99/month (Half Price for Life offer with live site + 90-Minute Challenge completed)
AI has been part of MOBLE since 2017. Our original Play Before You Pay tool began as a sales demo: at the start of a meeting, our team would drop a client logo onto the canvas, and AI would extract the colours and instantly restyle the theme to match the client’s brand.
The “wow” factor encouraged clients to sign up and pay before unlocking the full platform. Such was the success that we made Play Before You Pay part of customer onboarding. This gave birth to MOBLE 1.0, our first SaaS release in 2017, which enabled clients to build their own websites without agency assistance.
Yes. AI Website Themes and the 5,000 AI Layouts are some of the ways you can use MOBLE’s tools and processes to grow your own AI Agency. Here’s how the MOBLE method works:
If you’re considering starting your own MOBLE AI Agency, explore the 90 Minute Challenge and 5 Day Challenge. These courses teach the practical steps of running a MOBLE agency and how to realistically earn $20,000 as a one-person agency.
Yes. You can create unlimited AI Agents with unlimited Chatbots, Voicebots, and Customer Avatars. Pricing is based only on your Knowledge Base size (KB Pages), not the number of bots you run.
AI Layouts are pre-made website sections you can drag and drop onto your pages to build quickly with no code and no design skills. When you drop a layout to a page, AI adapts it to your brand (colours, fonts, images) and tidies details like padding, alignment, line height, and letter spacing.
Result: anyone can produce professional layouts in minutes, with AI doing the heavy lifting on brand styling and code.
An AI Voicebot makes and receives calls with natural, human-like conversation. It connects your AI to the phone, so sales, support, and service can run without waiting on a human team member.
With AI Voicebots, businesses can improve sales and customer service at scale, with or without human intervention.
Yes. MOBLE was founded in 2012 and was among the first Web Builders to pioneer responsive design. Over the years, we’ve created more than 5,000 website layouts, and we continue to add more every month.
This means you’re never stuck starting from a blank page. You can mix and match proven designs, adapt them to your brand instantly, or generate fresh layouts with AI — all within the MOBLE Web Builder.
AI Chatbots are digital assistants that live on your website (and beyond), helping customers search, learn, and take action. Unlike old plug-in bots that sit in the bottom-right corner, MOBLE Chatbots can be embedded inline in layouts, added to headers, menus, or sidebars, or placed on external websites. They’re part of your design, not an afterthought.
AI Chatbots aren’t just passive tools — they act as your Sales Agents, Support Agents, Onboarding Guides, and Search Assistants. With MOBLE, you don’t need to code flows or prompts. Your website and Knowledge Base power everything, so it just works.
MOBLE has built over 5,000 mix-n-match layouts from more than a decade of agency design work. Inside the Visual Page Editor you can drag and drop any layout — pages, sections, or blocks — and AI instantly adapts it to your brand’s colours, fonts, spacing, images, and CSS. Even details like padding, alignment, line height, and letter spacing are adjusted automatically so layouts always work together across all devices.
These layouts were built with Bot-Assisted Design and MOBLE’s 5 Frames Methodology, refined on hundreds of agency projects and now shared with the world. To learn more, watch Day 3 of Web School.
In 2024, MOBLE launched MOBLE 3.0 — AI Websites. While MOBLE 1.0 introduced AI Themes (Play Before You Pay), and MOBLE 2.0 delivered AI Layouts (5,000 layouts with AI-assisted design), MOBLE 3.0 marked the dawn of complete AI-powered websites.
MOBLE 3.0 was the turning point where websites became fully AI-driven, combining design automation, conversational agents, and smart content tools into one platform.
Webmind is MOBLE’s AI Knowledge Base. It works like other chatbot knowledge bases you may have seen, but with five key differences that make it effortless to manage.
With Webmind, your website and documents become the foundation for AI Chatbots and Agents. It’s the fastest, most accurate way to deliver AI-powered experiences without technical overhead.
In 2022, MOBLE released MOBLE 2.0 – AI Layouts, introducing Bot Assisted Design. This went beyond swapping colours, fonts, and images. Now, when you drag and drop layouts onto the canvas, AI also adjusts granular design elements like padding, alignment, line height, and letter spacing.
With 5,000 AI Layouts powered by Bot Assisted Design, anyone can build a professional website without code or design skills. It’s still the foundation of MOBLE’s Visual Editor today, and a core skill taught in Web School’s Day 3 of the 5 Day Challenge, where you learn how to build AI Layouts from scratch and save them to your portfolio for reuse across projects.
In short: AI Copy Assistant is included in every plan. Turn Webmind On to make it brand-aware, persona-aware, and customer-aware. Leave it Off for generic writing.
In short: turning Webmind On makes the AI Copy Assistant brand-aware, persona-aware, and customer-aware. Turning it Off produces general-purpose content.
WHAT'S A KB PAGE?
A KB Page is a single item in your AI Knowledge Base that your chatbots can search, cite, and link to (for example, in chatbot carousels or quick links). Billing is based on how many KB Pages you have active.
In short: all CMS Pages and Products are automatically added to you Knowledge Base and charged as KB Pages. That’s why pricing scales by KB Pages, while your number of chatbots remains unlimited.
Good to Know: In Webmind, if you 'hide' a page from your Knowledge Base this still counts as a KB Page as it is a website page or product. If you do not wish to be billed for a Page then delete the page in in the Pages area.
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